About Us
NORELL DESIGN is a creative bilingual graphic design firm providing small and large corporations with customized graphic arts using highly talented and knowledgeable graphic artists to fulfill the needs of its customer base.
Founder Eduardo Norell started his Portland, Oregon based company on July 31, 2001 to fill an apparent void in bilingual English-Spanish well designed graphic art executions for local companies. The need was continuing to increase in the Hispanic community and few companies were targeting one of Portland and America’s largest population growth segments. The Hispanic population throughout the United States continues to grow at double digit increases and so does the buying power they have accumulated over the last 10 years. Marketing to the Hispanic population is something that must intertwine culture; relevance and specific product benefit leaving companies in a position to catering to this powerful buying segment or distance themselves from their competitors who choose to communicate. NORELL saw the opportunity to start a company with highly qualified graphic artists Juan Carlos Guerra and Elio Enrique Nuñez and himself, that offered emerging and established businesses the opportunity to have a professionally designed image and strategic communication that made messages relevant to the marketplace and interesting to the Hispanic demographic.
NORELL DESIGN continues to grow in reputation and its brand awareness and service oriented philosophy allow it to establish itself firmly in the Northwest marketplace. Since January 2004, NORELL DESIGN’S revenue has increased by more than 450%. NORELL DESIGN has accumulated a client portfolio that continues to increase weekly; one that presently resides in excess of 450 clients. It should be noted that the majority of the present client base aligned with NORELL DESIGN has come from referrals from existing accounts. This diverse group of clients derives from many industries such as Consumer Electronics, Consumer Goods, Retail, Wholesale, Restaurants, Financial Institutions, Architecture, Real Estate, Construction, Auto Mechanics, Landscaping, Signs, Government Institutions, Private Medical Practice, Employment Agencies, Advertising Agencies and many others.